A lot of importance is placed on a multitude of small pollution preventing actions – turning the washing machine down to 30 degrees, taking the bus to work instead of the car and many more in the same vein. Although these small changes can cumulatively make a significant difference, do they not divert attention away from the real large-scale pollutants such as aircraft emissions, pollutants that would require much more funding and financially taxing alternatives to overcome? These are less the responsibility of the individual and instead issues that require governments to act. Although ‘every little helps’ (and turning the lights off when you leave a room really is just common sense) shouldn’t the focus be on the government and industry to tackle the larger problem rather than holding the public responsible for the ailing environment?